[DeTomaso] DeTomaso up for sale

[Charles McCall]

If you want to start manufacturing your own car, ie Noble, Pagani, etc, you
have two choices. Either start from scratch and build your own reputation,
or "buy" a history. The new Bugatti has nothing to do with the old marque.
Triumph motorcycles is the same. The new Maybach ditto. But it gets the
attention of the press more than "Joe's cars", which doesn't have much of a
ring to it. Headlines such as "DeTomaso rises from the grave, and better
than ever" sell more than "another entrepreneur has launched a new model". 

With proper marketing twist, the type that DeTomaso didn't know how to
promote, you could refer to the Formula race cars.. Vallelunga. Guara.
Educate the public on DeTomaso's successes. 

How much is this advantage worth? First you have to believe that it is an
advantage. Mike thinks it isn't, I think it is probably worth SOMETHING. But
someone a whole lot smarter than me has to decide how much this is worth. 

Charles McCall
1985 DeTomaso Pantera GT5-S #9375
"Raising Pantera Awareness across Europe"
http://members.aol.com/PanteraGT5S1985/


-----Mensaje original-----
De: detomaso-bounces at realbig.com [mailto:detomaso-bounces at realbig.com] En
nombre de Matt Bradley
Enviado el: miércoles, 11 de junio de 2008 19:17
Para: detomaso at realbig.com
Asunto: Re: [DeTomaso] DeTomaso up for sale

----- Original Message ----

From: "MikeLDrew at aol.com" 
Sent: Wednesday, June 11, 2008 11:53:32 AM
Subject: Re: [DeTomaso] DeTomaso up for sale

>You're probably alone in that regard then.   The factory grounds are simple
industrial property, which has a
>well-established value and can be used for any sort of manufacturing
operation.   It has 'real' value.

It might have value as property in general then, but I don't see the
DeTomaso facilities as any sort of real factory.  Why 
else was the Pantera manufactured at Vignale?  And I seriously doubt the
grounds has any modern machinery or tooling of any kind.

>The De Tomaso logo and name would only have value to a very small
(microscopic) element of society; even within
>automotive circles, the marque name isn't particularly respected, thanks in
no small part to the Machiavellian actions of
>De Tomaso over the years.

It may not be a big name, but it is a historic name.  Buying old marque
names and reviving is in fashion right now 
(Spyker, Maybach, Buggati, etc.).  To me, the DeTomaso name and logo are the
real attraction here.  The grounds are just
property.  The right to the DeTomaso and Pantera names are the real value.

>Given that the company hasn't produced anything of any real significance
for more than 20 years, it's virtually a 'dead'
>marque.  

Don't forget, several groups have already tried to buy DeTomaso, but the
asking price was ridiculously high.  So there is 
legitimate interest in the marque.


      
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