[DeTomaso] My 72 #4336 on BaT - UPDATE

[steve at snclocks.com]

Well said Matt.  If someone is interested in a car, they will read everything one writes - they want to know all they can.  The more discussion of how things were done, why, and shots of details (as long as they don't show crappy crimp-on electrical connectors or other poorly-done work) sell things.  

As Matt mentioned - things like a/c that needs to be refilled.  To me, that means finding a leak in an a/c system.  Argh.  Find the leak, fix it, fill the system.  Or accept a doubt in folks minds.  Lights don't work - fix em.  

Just my thoughts.  These are great cars.  Cars that have been upgraded are fantastic to drive.  You should be able to get more for your beautiful car!

Stephen 
-----Original Message-----
From: DeTomaso <detomaso-bounces at server.detomasolist.com> On Behalf Of Matt Wells
Sent: Tuesday, September 15, 2020 4:39 PM
To: Mark Pinson <mark.pinson at verizon.net>
Cc: detomaso at server.detomasolist.com
Subject: Re: [DeTomaso] My 72 #4336 on BaT - UPDATE

Mark,
Sorry your auction didn't produce the desired results. Yep all the experts come out of the woodwork with any car on BAT.
It seems some posters' main agenda is to simply increase the number of comments next to their screen name!
 Accentuate the positives, eliminate possible negatives. All humans share basic traits that come into play whether we realize it or not.
This is especially true with discretionary spending on dream cars like a Pantera.
I saw your post requesting possible reasons the price wasn't bid higher.
For your benefit I wanted to share my impressions and touch on a few things FWIW.

1. With as many upgrades as your car has in the pics I didn't see those noted and the benefits described in the narrative as much as they should have been!
When I see a description of a car that includes an excessive list of upgrades and the benefits derived I just tend to trust that most small details have been given proper attention.
As a potential owner it gives me more confidence in the car and the seller and is reflected in my bidding.
Besides if you've covered everything you can in the description it hopefully will satisfy most silly questions along the way.

2. The video. Well in a word... BORING !
It was about 4 minutes too long. I personally enjoyed riding along as a Pantera owner but if I'm looking to plunk down some coin, I wanna see power!
You have to give em a short teaser hinting at the potential of the car they desire.
They already have a preconceived notion of what it's like driving a Pantera, You have to confirm that idea by showing off a little with short burst of full throttle and some aggressive moves.
There has to be somewhere in Texas to do that. Make their spine tingle!
Even though you don't normally drive that way, explain that for "demonstration purposes only" I'm going to show you what you could possibly own yourself.
As a buyer I want to see my dream of driving a powerful Pantera proven with a demonstration shown to me in a video. Not a ride along trip to the grocery store ;-)

3. The repair and mods. Complete transparency on all issues transcends the issue itself.
 As a bidder I can usually handle most any problem as long as it's presented to me openly and honestly. If I have to ask, it's a red flag and my bidding will reflect that.
The last thing you want is to give some expert a reason to comment. Be proactive especially considering the highly interactive format of BAT.
No mention of repairs or needed repairs, good or bad, in the description is inviting negativity and of course, more expert comments!
You did mention about the rebuilt (what was rebuilt?) A/C needing to be refilled and the interior light not working(why?).
That's admirable but had it been noted what the possible fix would entail and cost it would eliminate unknown doubt lurking in the back of my mind.
Fix the little things to eliminate any negative thoughts or concerns that would be in my subconscious while I'm bidding my money away for my dream car.

I've tried to be honest and impartial in my observations and suggestions in case you do another auction. Please do not take my comments personally.
It's just that BAT is unique with it's interactive format, much more so than other selling options and exposes any weakness.
I admire your fortitude to even list your car on BAT! But as a longtime BAT lurker I've seen it happen time and time again.
Accentuate the positives, eliminate the negative unknowns.
I've owned my car for just 21 years but it's hard to look at it objectively when it comes to an expected return.
Sentimentality can come into play and sometimes the market just isn't there to support that expected value.
It all depends on an owner's reasoning to sell and pass it on to the next caretaker!
Here's the three BAT P's-
Preparedness, presentation and the resulting perceptions are the keys to success I've observed on BAT. Yes it's more prep work but the bidding should reflect your efforts.
Or you can always lower your reserve ;-))) Happy trails, Matt

On Tue, Sep 15, 2020 at 1:42 PM Mark Pinson via DeTomaso < detomaso at server.detomasolist.com> wrote:

>    My car didn't meet the reserve on Bring a Trailer, so it looks like
>    I'll be keeping it at least for the time being.  Can't really say I'm
>    sorry, because the prospective sale was bittersweet.
>    The funniest part about the whole thing was the number of Pantera
>    "experts" that are out there who were eager to share their expertise
>    with me.  Just proves again what a valuable resource the REAL Pantera
>    community is to Pantera owners.
>    Thanks to all; I hope to see you down the road very soon!
>    Mark
>    -----Original Message-----
>    From: Mark Pinson <mark.pinson at verizon.net>
>    To: detomaso at server.detomasolist.com <detomaso at server.detomasolist.com>
>    Sent: Wed, Sep 9, 2020 10:02 am
>    Subject: My 72 #4336 on BaT
>    Well folks, after 23 years of ownership I've decided it's time to
>    re-home my Pantera.  The car runs, drives and looks better than it ever
>    has and I'll be sad to see it go.  If anyone is looking for a great
>    P-car from a long-time Pantera owner, check this one out.  I would love
>    for it to go to someone already in the Pantera community.
>    https://bringatrailer.com/listing/1972-detomaso-pantera-49/
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