[DeTomaso] POCA Survey re: Newsletter

[Mark Charlton]

Please clarify if I misunderstood, but wasn’t the MS printer going to produce a full color Profiles? Even if the costs remained the same, that is a big step up from the current version which appears to be a conventional off-set printed cover (and inside spread) with the remaining pages printed on a digital (laser) machine. Not the best print production values out there.

I hope that the new BOD shares the outcomes of a fair and open bid pro printing and mailing. Even more, I hope that we don’t lose a printed version of Profiles. I am disappointed that the last survey was so brief as to not explore many of the possible scenarios to improve quality while reducing costs. For example:
• 4 printed Profiles mailed and 12 DIGITAL Newsletters emailed.
• 6 combined printed Profiles/newsletters mailed (and available for download via website)

I know that advertising revenues requires work to attract, but find it hard to believe that most of “our” vendors would not prefer to have a printed ad that can last for years on a reference shelf as compared to a transient on-line or digital/PDF advert. Has the BOD explored Profiles ad rates and whether they are appropriate for the highly targeted audience it reaches?

Mark Charlton
pantera01826 at rogers.com



> On Aug 16, 2016, at 9:46 AM, Will Kooiman <will.kooiman at gmail.com> wrote:
> 
> All of the financials are available.
> 
> This isn't rocket science.  The BOD should be able to do the research to get to the bottom of it.
> 
> Sent from my iPhone
> 
>> On Aug 16, 2016, at 6:13 AM, Laurie Ferrari via DeTomaso <detomaso at server.detomasolist.com> wrote:
>> 
>>  To Charles,
>> 
>>  Sorry but just hard to believe.  There was no benefit to MS to change..
>>  he was a bargain hunter.  How could a digital on line printer cost the
>>  same?  The way I understood it there were to be templates to use to
>>  facilitate layouts and thus save time and money; the plus was color!
>>  I'm not as convinced as you considering the resistance to change
>>  through the years, and another sharing that he had quotes for half as
>>  much for his event printing, and said the Board refused to entertain
>>  it.   I am sorry to be this skeptical but I just don't believe that
>>  such a great amount of savings from the new printer was a false and
>>  made up figure or carelessly misquoted.  That would have been out of
>>  character.  If no one brought it up, all would go along in the merry
>>  old way, paying the same, and getting the same product as we've had.
>>  You have to admit that seeing our cars in all color would be beautiful,
>>  even though you and I are white. I really believe this should be
>>  researched fairly.
>>  L.