[DeTomaso] What Do You Tell People - It is a DeTomaso

michael@michaelshortt.com michaelsavga at gmail.com
Thu Mar 14 11:05:37 EDT 2013


I have have never heard that one before...tree branches, well at least they
were his trees, Ferrari borrowed his logo from another family.

Michael


On Thu, Mar 14, 2013 at 11:00 AM, michael frazier <red3644 at hotmail.com>wrote:

>
> Speaking of pet bitches...  :-)
>
> People, including vendors!  still refer to the "Isis" logo.  It's not an
> Isis symbol.  Some refer to it as a "brand".   That doesn't tell you
> anything either.
> The design may resemble the family cattle brand, but that doesn't tell you
> what it represents.  Years ago in AutoWeek Denise McCluggage did a two part
> interview with the Man himself where she specifically asks about the
> logo...and there is a complete explanation.
>
> It is a stylized branch of a tree.  A symbol passed down to the sons in
> the family if I remember correctly.  The blue and white colors are from the
> Argentine flag of course.
> That was from the horses mouth which is good enough for me.
>
> Now back to my search for the Oldsmobile engine that my car originally
> came with.
>
> Michael Frazier
> Gruppo Rompiculi Corsa
>
>
>
>
>
> >
> > What I believe our marque suffers from is the way WE talk about our cars.
> >
> > When the anyone sees a Ferrari they USUALLY do not say "Oh look there
> goes a 355!".  The same goes for Jaguar, BMW, Mercedes, Maserati,
> Lamborghini, et al.
> >
> > BUT for most (not all) we sell ourselves as PANTERA owners.  So, then
> people say, "It is a Pantera"  What is that?  Well, most people of age, in
> North America think it is a Ford because it was sold at L-M dealers.
>  Europeans and others know it as a DeTomaso.  Which links very much to what
> was discussed on the Ferrarichat forum.  It was not that the DeTomaso cars
> were that much different in N.A. than Europe, (eg. N.A. Bora, 308, 328,
> Mercedes et al were also different in N.A. in their day as well), it is
> that they were sold at Ford dealers and people perceived them as linked to
> Ford.  Whereas, as I say, everywhere else in the world they were seen as
> DeTomaso's.  Hence the cars command higher prices everywhere else but in
> N.A.
> >
> > So, my simple answer to what to tell people is - It is a DeTomaso, just
> like a Mangusta, Vallelunga, Longchamp, ...etc.  When we start referring to
> our cars as DeTomaso's first and the model second, it may start to put the
> record straight.  i.e. just like Ferrari, BMW, Jaguar, Aston-Martin, ... we
> talk about the marque first then the model - no confusion.
> >
> > Bohdan G.
> >
> > P.S.  This has been a pet bitch of mine since I bought my car in 1990 -
> WE are the worst to blame - As long as we are not clear on what marque we
> have
>
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-- 







Michael L. Shortt
Savannah, Georgia
www.michaelshortt.com
michael at michaelshortt.com
912-232-9390


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