[DeTomaso] What Do You Tell People - It is a DeTomaso

[michael frazier]

Speaking of pet bitches...  :-)
 
People, including vendors!  still refer to the "Isis" logo.  It's not an Isis symbol.  Some refer to it as a "brand".   That doesn't tell you anything either. 
The design may resemble the family cattle brand, but that doesn't tell you what it represents.  Years ago in AutoWeek Denise McCluggage did a two part
interview with the Man himself where she specifically asks about the logo...and there is a complete explanation.
 
It is a stylized branch of a tree.  A symbol passed down to the sons in the family if I remember correctly.  The blue and white colors are from the Argentine flag of course.
That was from the horses mouth which is good enough for me.
 
Now back to my search for the Oldsmobile engine that my car originally came with.
 
Michael Frazier
Gruppo Rompiculi Corsa
 

 
 
 
> 
> What I believe our marque suffers from is the way WE talk about our cars.
> 
> When the anyone sees a Ferrari they USUALLY do not say "Oh look there goes a 355!".  The same goes for Jaguar, BMW, Mercedes, Maserati, Lamborghini, et al.  
> 
> BUT for most (not all) we sell ourselves as PANTERA owners.  So, then people say, "It is a Pantera"  What is that?  Well, most people of age, in North America think it is a Ford because it was sold at L-M dealers.  Europeans and others know it as a DeTomaso.  Which links very much to what was discussed on the Ferrarichat forum.  It was not that the DeTomaso cars were that much different in N.A. than Europe, (eg. N.A. Bora, 308, 328, Mercedes et al were also different in N.A. in their day as well), it is that they were sold at Ford dealers and people perceived them as linked to Ford.  Whereas, as I say, everywhere else in the world they were seen as DeTomaso's.  Hence the cars command higher prices everywhere else but in N.A.
> 
> So, my simple answer to what to tell people is - It is a DeTomaso, just like a Mangusta, Vallelunga, Longchamp, ...etc.  When we start referring to our cars as DeTomaso's first and the model second, it may start to put the record straight.  i.e. just like Ferrari, BMW, Jaguar, Aston-Martin, ... we talk about the marque first then the model - no confusion.
> 
> Bohdan G.
> 
> P.S.  This has been a pet bitch of mine since I bought my car in 1990 - WE are the worst to blame - As long as we are not clear on what marque we have