[DeTomaso] random branding question

Bill Lewis lotus0005 at hotmail.com
Fri Nov 19 17:13:25 EST 2010


This was covered before, but is it pronounced: Dee or Day Tomaso?





> From: wdemelo at cogeco.ca
> To: clarkwgriswold2nd at gmail.com; detomaso at realbig.com; mikeldrew at aol.com
> Date: Fri, 19 Nov 2010 17:08:49 -0500
> Subject: Re: [DeTomaso] random branding question
> 
> My family name is de Melo. It is of Portuguese origin. "de" translates to 
> "of", meaning Will of the Melo family.
> So really, my last name is Melo, but is spelled de Melo.
> I believe this is the same for most european countries, but hey, I've been 
> wrong before.
> Will
> ----- Original Message ----- 
> From: <mikeldrew at aol.com>
> To: <clarkwgriswold2nd at gmail.com>; <detomaso at realbig.com>
> Sent: Friday, November 19, 2010 4:43 PM
> Subject: Re: [DeTomaso] random branding question
> 
> 
> >
> >
> > Cullen wrote:
> > This one hopefully will be quick and easy. When I look at the resources 
> > for
> > anteras throughout the net, even the most popular sites such as the big
> > ame vendors, Pantera Place.PI.etc.I see "inconsistencies" in whether or 
> > not
> > he "D" in DeTomaso is capitalized or not.
> >
> > Please advise as to the correct format.it appears NOT to be capitalized in
> > he logo on the back of the car..but popular literature and article 
> > headings
> > O capitalize it.etc.
> >
> >>>This has puzzled me for years too.  I finally cornered Santiago de Tomaso 
> >>>in Italy
> > last year and asked that specific question.  The answer is actually very 
> > simple.
> >
> > When speaking of an individual, the last name is spelled with a lower-case 
> > 'd'.
> > Alejandro de Tomaso.
> >
> > When speaking of the corporation, since it's a formal entity, it's spelled 
> > with
> > an upper-case 'D'.
> >
> > So, Alejandro de Tomaso was in charge of De Tomaso Automobili.  And the 
> > car is a
> > De Tomaso Pantera.
> >
> > He couldn't explain why the script on the back of the car started with a 
> > lower-case 'd'.
> > He just gave a shrug of the shoulders...
> >
> > Mike
> >
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