[DeTomaso] p72 .... What does it really mean?

Mon Jul 15 19:39:45 EDT 2019

The problem has always been with the DeTomaso Mark Perception, that it has been without a racing Pedigree. If Apollo can help enhance that Racing Pedigree history perception, all the better for the Mark. DeTomaso and Gain Paolo Dallara made their original marks with the Formula 3 crowds, but Formula 3 doesn't seem to have the same pedigree bling as Formula 1, and the other Great European GT road cars of the day. The Vallelunga is basically a rebodied F-3 car. Dallara went on to dominate F-3, and now Dominates Indy cars. Dallara's first job after leaving Ferrari and Lamborghini as an independent Businessman was doing the engineering the Pantera for DeTomaso. You don't hear much about that great association. DeTomaso worked in association with Frank Williams and also ran some F-1 cars, another great association. DeTomaso + Peter Brock + Carroll Shelby is the P70 now the P72 great association. DeTomaso ran with some pretty Iconic racing Legends in Circles that need more promoting, and that is what the P72 is doing, raising the badge of DeTomaso Racing Pedigree for all of us to enjoy. They are doing a great job of educating the Automotive Community, look for a surge of respect for DeTomaso mark like we have never seen before.
Larry Stock

On 7/15/19, 3:50 PM, "DeTomaso on behalf of Wayne Boian" <detomaso-bounces at server.detomasolist.com on behalf of wayneboian at windstream.net> wrote:

    Rob,
    I agree with Charles, Julian and John in that with the P72 the  brand 
    recognition and additional PR will all play in our favor. I really don't see 
    much down side.

    Wayne

    -----Original Message----- 
    From: Charles Engles
    Sent: Monday, July 15, 2019 6:16 PM
    To: 'John Taphorn' ; 'Rob DuMoulin'
    Cc: 'P - Mail List'
    Subject: Re: [DeTomaso] p72 .... What does it really mean?

    Dear Rob,

                       I agree with John.  It will enhance the 
    marque---slightly.   It will expose more people to DeTomaso and it is a real 
    car of imposing specifications and price.

                       I don’t see that it is an important step to the 
    resurrection of the DeTomaso marque and manufacturing.   I recall reading a 
    commentator discussing the availability of engineering, manufacturing, 
    carbon fiber, turbos, potent engines, electronic engine and suspension and 
    transmission control, etc.   His point was that with enough money building a 
    sports car or an exotic or a supercar is not all that difficult.   What is 
    difficult is marketing and selling such a parvenue sports car without a 
    pedigree or history.

                       The point he made was that the racing history of DeTomaso 
    does not equal the 20th century record of Ferrari or Porsche, but there *is* 
    a history.  History cannot be manufactured (outside of politics and 
    Hollywood) for powerful and potent sports cars.

                     From what little I know, the manufacturer could have just 
    as easily chosen a tribute 21st century supercar to Maserati or Lancia, 
    however those marques have real world current owners and their historical 
    accomplishments and cachet are not available for purchase.   DeTomaso was 
    available for purchase and did have some real victories in their competition 
    history.  Thus, the marketable combination of the underlying Lambo 
    foundation with the tribute lovely P70 body work and the DeTomaso history 
    equal the new DeTomaso sports car.

                    I would like to see the company leap into production of the 
    second coming of DeTomaso, but I suspect that this will end up being a 
    limited edition DeTomaso iteration of a Lamborghini Aventador foundation.

                   My off the cuff contribution to the armchair discussion.

                            Philosophically yours,  Chuck Engles

    -----Original Message-----
    From: DeTomaso [mailto:detomaso-bounces at server.detomasolist.com] On Behalf 
    Of John Taphorn
    Sent: Monday, July 15, 2019 4:43 PM
    To: Rob DuMoulin
    Cc: P - Mail List
    Subject: Re: [DeTomaso] p72 .... What does it really mean?

    Enhance, as it will potentially make others curious of the De Tomaso history 
    and the cars he built.

    On Mon, Jul 15, 2019 at 2:44 PM Rob DuMoulin <rob at dumoulins.net> wrote:

    >    Being the first to scoop the links for the P72 to the list....if only
    >    by a few minutes...literally, and seeing some really good pressto
    >    follow, I pose the question to all of you Pantera and DeTomaso owners
    >    out there. What do you predict this will do for the marque?A  Arm-chair
    >    discussions only.....unless you have inside info:)
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