[DeTomaso] POCA on Facebook

[Daryl Adams]

I have to agree with Asa Jay on this. While it has its good points,
Facebook is undeniably the biggest spam generator around. People ask me why
I have a page and don't post anything. I originally set it up so I could
communicate with my grand children, but the tsunami of noise that comes in
is a pain. Trying to manage the filtering, unfriending, etc. just takes
away time I can better spend trying to keep these old cars running. I wish
there were a simple way to disconnect myself from it.

On Tue, Feb 2, 2016 at 9:34 AM, Jeff Detrich <jjdetrich at gmail.com> wrote:

>    My post below was in no way meant to demean what Ed has done. In fact,
>    what he has done is great and I congratulate him for extending our
>    reach. Being a marketer in a past life, it is important we measure the
>    effect in meaningful ways, not only for this but for all of our
>    marketing efforts, including the website. In that way we can target
>    areas to make them stronger. Data is good.
>    Jeff
>    6559
>    "You cannot manage what you cannot measure... and what gets measured
>    gets done."A A Bill Hewlett, Hewlett Packard
>    On Mon, Feb 1, 2016 at 6:33 PM, Jeff Detrich <[1]jjdetrich at gmail.com>
>    wrote:
>
>      The real question is how to measure the Facebook effect. A simple
>      and meaningful metric is to track new POCA members by asking why
>      they joined and where did they find out about the club. If Facebook
>      gets a new member, that can monetized to justify its costs. A second
>      metric would be it's effect on Pantera prices. That would be a tough
>      correlation to analyze.
>
>    Hits are not a real measure of performance until we can start to sell
>    something through Facebook. Even then it would be a tenuous
>    connection.A
>
>    So it comes down to the entertainment factor. At first it is
>    entertaining; eventually a nuisance? Your call.
>
>    Jeff
>
>    6559
>
> References
>
>    1. mailto:jjdetrich at gmail.com
>
> _______________________________________________
>
> Detomaso Forum Managed by POCA
> Posted emails must not exceed 1.5 Megabytes
> DeTomaso mailing list
> DeTomaso at poca.com
> http://poca.com/mailman/listinfo/detomaso_poca.com
>
> To manage your subscription (change email address, unsubscribe, etc.) use
> the links above.
>
>
-------------- next part --------------
   I have to agree with Asa Jay on this. While it has its good points,
   Facebook is undeniably the biggest spam generator around. People ask me
   why I have a page and don't post anything. I originally set it up so I
   could communicate with my grand children, but the tsunami of noise that
   comes in is a pain. Trying to manage the filtering, unfriending, etc.
   just takes away time I can better spend trying to keep these old cars
   running. I wish there were a simple way to disconnect myself from it.

   On Tue, Feb 2, 2016 at 9:34 AM, Jeff Detrich <[1]jjdetrich at gmail.com>
   wrote:

     A  A My post below was in no way meant to demean what Ed has done.
     In fact,
     A  A what he has done is great and I congratulate him for extending
     our
     A  A reach. Being a marketer in a past life, it is important we
     measure the
     A  A effect in meaningful ways, not only for this but for all of our
     A  A marketing efforts, including the website. In that way we can
     target
     A  A areas to make them stronger. Data is good.
     A  A Jeff
     A  A 6559
     A  A "You cannot manage what you cannot measure... and what gets
     measured
     A  A gets done."A A Bill Hewlett, Hewlett Packard
     A  A On Mon, Feb 1, 2016 at 6:33 PM, Jeff Detrich
     <[1][2]jjdetrich at gmail.com>
     A  A wrote:
     A  A  A The real question is how to measure the Facebook effect. A
     simple
     A  A  A and meaningful metric is to track new POCA members by asking
     why
     A  A  A they joined and where did they find out about the club. If
     Facebook
     A  A  A gets a new member, that can monetized to justify its costs.
     A second
     A  A  A metric would be it's effect on Pantera prices. That would be
     a tough
     A  A  A correlation to analyze.
     A  A Hits are not a real measure of performance until we can start
     to sell
     A  A something through Facebook. Even then it would be a tenuous
     A  A connection.A
     A  A So it comes down to the entertainment factor. At first it is
     A  A entertaining; eventually a nuisance? Your call.
     A  A Jeff
     A  A 6559
     References
     A  A 1. mailto:[3]jjdetrich at gmail.com
     _______________________________________________
     Detomaso Forum Managed by POCA
     Posted emails must not exceed 1.5 Megabytes
     DeTomaso mailing list
     [4]DeTomaso at poca.com
     [5]http://poca.com/mailman/listinfo/detomaso_poca.com
     To manage your subscription (change email address, unsubscribe,
     etc.) use the links above.

References

   1. mailto:jjdetrich at gmail.com
   2. mailto:jjdetrich at gmail.com
   3. mailto:jjdetrich at gmail.com
   4. mailto:DeTomaso at poca.com
   5. http://poca.com/mailman/listinfo/detomaso_poca.com