[DeTomaso] Electronic Delivery of newsletters / Profiles

[Douglas Kelm]

No hard copies of publications = no membership for me! I'm not a luddite by
any means, but the day the magazine industry goes completely paperless is
the day the world (as I know and like it) ends!

Doug (25 mag subscriptions, and counting) Kelm



-----Original Message-----
From: DeTomaso [mailto:detomaso-bounces at poca.com] On Behalf Of Stephen
Sent: Friday, November 06, 2015 3:16 PM
To: 'DeTomaso Mail List'
Subject: Re: [DeTomaso] Electronic Delivery of newsletters / Profiles

Dick - heck fire - some of like to receive the mag - just because we like to
sit down and read it.  Whilst it likely doesn't make sense to you, well, it
does to some of us.

Stephen Nelson


-----Original Message-----
From: DeTomaso [mailto:detomaso-bounces at poca.com] On Behalf Of Dick Koch
Sent: Friday, November 06, 2015 1:11 PM
To: DeTomaso Mail List <DeTomaso at poca.com>
Subject: [DeTomaso] Electronic Delivery of newsletters / Profiles

Judy, I really don't understand the problem with providing the newsletters
electronically.

POCA doesn't need to send anything to anybody.  The publication should be
made available on the POCA website, with member only access if limited
access is desired.  If a member wanted to have a printed copy, then they
could do so.  If a member didn't have access to the internet (I find it hard
to believe that anyone that has a Pantera or an interest in one and is a
member doesn't have access to the internet) and wanted a hard copy then they
would have to pay for that delivery service.  Most all organizations, for
profit or otherwise, are going this route, both to reduce cost and provide
more timely service to its customers.

An archive of all the Newsletters could be maintained, with an index by year
and topic, with free access granted to those that were members at the time
of the newsletters, Plus for new members that wanted to have access to old
newsletters and certain topics, POCA could charge a fee for that access.

POCA reduces substantially the cost to mail the newsletters, provides an
additional asset to produce income, drives members to the POCA website,
provides a way to reduce the membership fees, and generates a great sales
incentive for members to sign up.

Dick Koch - Atlanta

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