[DeTomaso] NPC: Daytona 500

michael@michaelshortt.com michaelsavga at gmail.com
Tue Feb 26 08:52:15 EST 2013


What did Danica do for NAASCAR?  TV rating up 30% over 2012, 10.0 rating,
22 share.

This is a parade of 200 mph billboards and sponsors should be happy. There
are entire businesses set up to measure screen time for logos and calculate
the CPM.

It was by the most important measure ($$$$) a huge success.

Michael Shortt

As far as racing goes, it was still a parade, the cubic inches need to be
dropped and the restrictor plates removed, equalization is boring to watch.



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