[DeTomaso] One-owner cars

[Tony DiGiovanna]

Another thing to consider:  Ford may have considered the import/exotic
Pantera a success risk of sorts (rightly so) and did not want to risk
associating it directly with their primary brand:  Ford.  So they may have
steered it to L-M.  You have to remember how foreign "Foreign Cars" were in
America back then.  I remember when my cousin bought an Audi and my
Brother-in-Law a Honda.  The universal question was "a what?"


-----Original Message-----
From: detomaso-bounces at realbig.com [mailto:detomaso-bounces at realbig.com] On
Behalf Of JDeRyke at aol.com
Sent: Tuesday, October 18, 2011 2:24 PM
To: michaelsavga at gmail.com
Cc: detomaso at realbig.com
Subject: Re: [DeTomaso] One-owner cars

In a message dated 10/18/11 7:57:48 AM, michaelsavga at gmail.com writes:
snip.......
> Selling these through LM dealerships instead of Ford ( who had 
> salespeople used to selling Shelbys, Cobras, HiPo Mustangs, etc.) was
perhaps the 
> leading reason that sales were no more than they were, they simply did not

> know how to sell them and attracted the wrong demographic....
> 
> 
MIchael, Ford's rationale was, L-M was selling the Capri (first made in 
Germany, then in England) so Ford thought L-M knew something about the
foreign 
car marketplace. That wasn't the only bad miscalculation FOMOCO made re the 
Pantera.... J DeRyke
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