[DeTomaso] random branding question

Cullen McCann clarkwgriswold2nd at gmail.com
Fri Nov 19 16:58:09 EST 2010


Mike, as always, thank you for a great explanation.I can wrap my mind around
that.

 

From: mikeldrew at aol.com [mailto:mikeldrew at aol.com] 
Sent: Friday, November 19, 2010 3:43 PM
To: clarkwgriswold2nd at gmail.com; detomaso at realbig.com
Subject: Re: [DeTomaso] random branding question

 

Cullen wrote: 
 
This one hopefully will be quick and easy. When I look at the resources for
Panteras throughout the net, even the most popular sites such as the big
name vendors, Pantera Place.PI.etc.I see "inconsistencies" in whether or not
the "D" in DeTomaso is capitalized or not.
 
 
 
Please advise as to the correct format.it appears NOT to be capitalized in
the logo on the back of the car..but popular literature and article headings
DO capitalize it.etc.
 
 
>>>This has puzzled me for years too.  I finally cornered Santiago de Tomaso
in Italy 
last year and asked that specific question.  The answer is actually very
simple.
 
When speaking of an individual, the last name is spelled with a lower-case
'd'.  
Alejandro de Tomaso.
 
When speaking of the corporation, since it's a formal entity, it's spelled
with
an upper-case 'D'.
 
So, Alejandro de Tomaso was in charge of De Tomaso Automobili.  And the car
is a 
De Tomaso Pantera.
 
He couldn't explain why the script on the back of the car started with a
lower-case 'd'.
He just gave a shrug of the shoulders...
 
Mike



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