[DeTomaso] NPC - Empirical evidence as to why Red is the best Pantera color!

[Ed Pike]

Brent:

Thanks! I knew there was a logical reason my Pantera is RED...

Ed...




________________________________
From: Brent Stewart <bjbstewart at yahoo.com>
To: Pantera List <DeTomaso at realbig.com>
Sent: Mon, August 30, 2010 4:44:13 PM
Subject: [DeTomaso] NPC - Empirical evidence as to why Red is the best Pantera 
color!

We no longer have to argue!
see:http://yhoo.it/azVUjL for full article.


"Based on research conducted by Dr. Mark  Changizi, professor of Human Cognition 

at 2AI Labs. An evolutionary  neurobiologist, Changizi’s online biography 
details his studies as a  means to “grasp the ultimate foundations underlying 
why we think, feel  and see as we do.”

According to his studies of primates, our eyes have evolved to detect  subtle 
changes in blood oxygenation. In layman’s terms: we notice  pigment changes 
when, for example, someone turns red with anger or pale  with fright. “It’s all 
about emotions,” says Changizi. “Our eyes are  designed to see these color 
changes.” Primates with less fur on their  face and rump (such as baboons and 
chimps) can detect these pigment  shifts.

Different emotional states depend on how oxygenated your blood is.  “Red is a 
symbol of strength physiologically,” says Changizi, while  mentioning recent 
studies that have proven wearing red sportswear leads  to a higher probability 
of winning. Changizi says cultural factors also  play an important role. Think 
about a red car, and chances are good a  low-slung Ferrari or Corvette (or, may 
I insert "Pantera") springs to mind.

Millions of years of evolution, along with some clever marketing,  means that 
brighter colors (especially reds) could simply be hard-wired  in our minds as 
being powerful, fast and strong. Just don’t try to  wiggle your way out of a 
speeding ticket by telling a cop he was  genetically programmed to ticket your 
little red sports car."
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