[DeTomaso] NPC - Empirical evidence as to why Red is the best Pantera color!
Brent Stewart
bjbstewart at yahoo.com
Mon Aug 30 16:44:13 EDT 2010
We no longer have to argue!
see:http://yhoo.it/azVUjL for full article.
"Based on research conducted by Dr. Mark Changizi, professor of Human Cognition
at 2AI Labs. An evolutionary neurobiologist, Changizi’s online biography
details his studies as a means to “grasp the ultimate foundations underlying
why we think, feel and see as we do.”
According to his studies of primates, our eyes have evolved to detect subtle
changes in blood oxygenation. In layman’s terms: we notice pigment changes
when, for example, someone turns red with anger or pale with fright. “It’s all
about emotions,” says Changizi. “Our eyes are designed to see these color
changes.” Primates with less fur on their face and rump (such as baboons and
chimps) can detect these pigment shifts.
Different emotional states depend on how oxygenated your blood is. “Red is a
symbol of strength physiologically,” says Changizi, while mentioning recent
studies that have proven wearing red sportswear leads to a higher probability
of winning. Changizi says cultural factors also play an important role. Think
about a red car, and chances are good a low-slung Ferrari or Corvette (or, may
I insert "Pantera") springs to mind.
Millions of years of evolution, along with some clever marketing, means that
brighter colors (especially reds) could simply be hard-wired in our minds as
being powerful, fast and strong. Just don’t try to wiggle your way out of a
speeding ticket by telling a cop he was genetically programmed to ticket your
little red sports car."
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