[DeTomaso] A little Ford joke to ease the tension here!

JJD1010 at aol.com JJD1010 at aol.com
Tue Aug 24 16:17:31 EDT 2010


     
The Goldberg Brothers - The  Inventors of the Automobile Air Conditioner.  
Here's a little factoid  for automotive buffs or just to dazzle your 
friends. 
The four Goldberg brothers,  Lowell, Norman, Hiram, and Max, invented and 
developed the first  automobile air-conditioner.  On July 17, 1946, the 
temperature in  Detroit was 97 degrees. 
The four brothers walked into  old man Henry Ford's office and sweet-talked 
his secretary into telling  him that four gentlemen were there with the 
most exciting innovation in  the auto industry since the electric starter.  
Henry was curious and  invited them into his office.  They refused and instead 
asked that he  come out to the parking lot to their car.  They persuaded him 
to get  into the car, which was about 130 degrees, turned on the air 
conditioner,  and cooled the car off immediately. 
The old man got very excited  and invited them back to the office, where he 
offered them $3 million for  the patent.  The brothers refused, saying they 
would settle for $2  million, but they wanted the recognition by having a 
label, 'The Goldberg  Air-Conditioner,' on the dashboard of each car in which 
it was  installed. 
Now old man Ford was more than  just a little anti-Semitic, and there was 
no way he was going to put the  Goldberg's name on two million Fords.  They 
haggled back and forth  for about two hours and finally agreed on $4 million 
and that just their  first names would be shown. 
And so to this day, all Ford  air conditioners show – Lo, Norm, Hi, and Max 
-- on the controls.    
I can hear your groans from  here.  Control yourself!!!  Just forward  it.



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