[DeTomaso] the great debate

[michael at michaelshortt.com]

Dick,

Please be my guest in Savannah, Daytona, Charlotte, Myrtle Beach, Pigeon
Forge ( where they had nearly 6,000 Corvettes last week ) and help me track
25 down Corvette owners under 30!  Pack a lunch!

I never said that the C-6 wasn't a great car, it is, If I had room, I'd have
one, but then again to prove my point, my first car was a 1960 Corvette, my
first ride in a "fast steet car" was my Uncle's 427 Convertible Corvette
when I was 6 years old and I was a corner worker at Raod Atlanta and other
tracks during the late 70's /80's when a Corvette was the King of GT-1 and
I'm 49 years old. ( no gold chains, no silver jacket).

20 somethings today aspire to Sub WRX Sti's, Hondas, Boxsters, Caymans, and
such.
to "evolve" a marketing plan is one thing, to dream that kids at that age
will plop down 60-80K car for a car en masse is ridiculous.

Michael in Savannah



On Mon, Oct 20, 2008 at 11:48 AM, <Dickruzzindesign at aol.com> wrote:

> Michael,
> You sure have it all figured out. Thank you for that.
> I guess the Corvette is over. I thought for a while that the racing success
> and the European sales would help, no doubt the gold jacket set will
> undermine the future.
>
> Brands do evolve though and the key element of a good brand is its ability
> to reinvent itself. When a Corvette pulls up to a Porsche or BMW that costs
> much more and has the discretionary power to blow it off I think it is
> securing its future. Also, Corvette has unprecedented sales from former
> European car owners.
>
> It is hard to change some peoples minds as they become very secure in their
> opinions and have a hard time backing up.
>
> All the best,
>
> Dick Ruzzin________________________dickruzzinDESIGN at aol.com
> 920 Whittier Rd.
> Grosse Pointe Park, MI 48230
> Home: 313-824-0539 / Cell: 313-300-9554
>
>
>
> **************
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-- 
Michael L. Shortt
Savannah, Georgia
www.michaelshortt.com
michael at michaelshortt.com
912-232-9390


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