[DeTomaso] the great debate

[Dickruzzindesign at aol.com]

Michael, 
You sure have it all figured out. Thank you for that.
I guess the Corvette is over. I thought for a while that the racing success 
and the European sales would help, no doubt the gold jacket set will undermine 
the future.

Brands do evolve though and the key element of a good brand is its ability to 
reinvent itself. When a Corvette pulls up to a Porsche or BMW that costs much 
more and has the discretionary power to blow it off I think it is securing 
its future. Also, Corvette has unprecedented sales from former European car 
owners.

It is hard to change some peoples minds as they become very secure in their 
opinions and have a hard time backing up. 

All the best,

Dick Ruzzin________________________dickruzzinDESIGN at aol.com
920 Whittier Rd.
Grosse Pointe Park, MI 48230
Home: 313-824-0539 / Cell: 313-300-9554



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