[DeTomaso] DeTomaso up for sale

[Matt Bradley]

----- Original Message ----

From: "MikeLDrew at aol.com" <MikeLDrew at aol.com>
Sent: Wednesday, June 11, 2008 12:28:16 PM
Subject: Re: [DeTomaso] DeTomaso up for sale



It may not be a big name, but it is a historic name.  Buying old marque names and reviving is in fashion right now
(Spyker, Maybach, Buggati, etc.). 

>Buying *respected* old marque names and reviving them is in fashion right now.   Each of those you mention were
>universally known and respected (at least in Europe) for the supreme quality of their products.   As much as I'd like to
>say the same about De Tomaso, the simple fact is that it's not true of that marque.

I disagree.  Until recently, I'd never even heard of Spyker, and I'd bet this is true with most people by far.  Same thing with
Maybach.  Even the Bugatti name is not widely known.  Heck, try having people name just ONE of their models prior to
their recent rebirth.  Most won't have a clue.  Ask them if they know what a Pantera is, and I think you'll get a far more
positive response.  The Pantera name is the selling point here.  Put a nice design to that name, offer it at an attractive
price, and I think you've got a winner here.